Idea Management – Doug Collins


Applying insights and lessons from the world around us to our work.

Our first session focuses on the underlying theme of the event – what essential elements comprise an innovation practice?

What can we learn from studying them?

How might we apply them to our own work?

Speaker Doug Collins will engage the audience in a case study designed to provoke thoughts and questions on this front. Doug will also provide some of the capstone visuals that he uses with his own clients by way of sharing tradecraft with attendees.

Please bring your spirit of inquiry and observation to this session.


Doug Collins serves as an innovation architect. He helps organizations such as The Estee Lauder Companies, Intel Corporation, Johnson & Johnson, The Procter & Gamble Company, and Reed Elsevier navigate the fuzzy front end of innovation.

Doug develops approaches, creates forums, and structures engagements whereby people can convene to explore the critical questions facing the enterprise. He helps people assign economic value to the ideas and to the collaboration that result.

As an author, Doug explores ways in which people can apply the practice of collaborative innovation in his series Innovation Architecture: A New Blueprint for Engaging People through Collaborative Innovation.

Doug’s latest book in the series, Great Question!, provides practical guidance to business leaders on forming and posing the questions that lead to meaningful innovation. Great Question! released in September 2016, on Amazon.

Doug works as senior practice leader and Chief Solutions Architect at social innovation company Spigit, Inc. He focuses on helping clients realize their potential for leadership by pursuing and perfecting their practice of collaborative innovation.

Previously at Structural Dynamics Research Corporation, Doug worked in the areas of information visualization, lead user analysis, market opportunity analysis, and strategic planning as clients in discrete manufacturing such as The Ford Motor Company, Nokia, Siemens, and Xerox moved from designing products on the drafting board to collaborating on 3D digital representations of them.

Doug also worked at Harris Corporation, where he developed the enquiry-led approach for engaging client executives at media & entertainment customers such as Discovery Communications, EchoStar, Time Warner, and The Walt Disney Company. He reframed the large group strategic planning process to reflect growing opportunities outside North America.

Earlier, Doug co-founded a software company EVSM that develops simple, visual approaches to strategic planning and lean problem solving for companies, worldwide. Doug earned his MBA at the University of Cincinnati.

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