ABOUT THE SESSION:
To innovate in a vacuum wastes energy and resources and doesn’t always result in something your customers want, like, understand, will buy. How do you use the tools and processes of innovation to Include the voice of the customer in your innovation efforts? How can you build this into a mature and sophisticated process to be adopted across all of your divisions, regions, and products/services. What proven tools and processes can you leverage to integrate customers into the innovation process? How do you generate creative partnerships, clients relationships, agreements, investments, acquisitions and more to generate ROI and/or hit your organizational goals?